In this thought-provoking talk, Professor Jules Pretty, Professor of Environment and Society at the University of Essex, explores how narrative, storytelling, and culture can transform climate action, nature recovery, and biodiversity conservation.
Amid growing eco-anxiety, climate fear, and environmental helplessness, Jules Pretty argues that powerful stories can guide individuals, communities, and organisations through today’s ecological challenges.
Drawing on his 2025 paper with E.J. Milner-Gulland and 27 co-authors — “How the Concept of ‘Regenerative Good Growth’ Could Help Increase Public and Policy Engagement and Speed Transitions to Net Zero and Nature Recovery” (Sustainability 17(3), 849) — this talk reveals how storytelling connects public engagement, policy change, and regenerative growth.
Discover how stories of hope, connection, and collaboration can reshape environmental economics, influence policy, and inspire NGOs, governments, and academics to act for a sustainable, biodiverse future.
